The sneaker game is about to get even more interesting. Nike is set to raise their pricing starting this summer.
As exclusively reported by Complex, the global apparel company will be charging more for their goods. According the story Nike will be increasing price points by $2 to $10 dollars depending on the item. The company apparently formally notified their retail partners and authorized distributors earlier this week. This new plan will impact consumer pricing starting in June while the wholesale pricing is set to take place in July. In an statement to Complex they detailed their decision saying “we regularly evaluate our business and make pricing adjustments as part of our seasonal planning.”
There will be products excluded by the increase; specifically, all footwear under $100, all kids items and Jordan apparel and accessories. Thankfully, the classic Nike Air Force 1 model, which usually retails for $115, will not be impacted by the new pricing plan. Nike says these exclusions were considered so “everyday consumers” can still shop with confidence. Nike has not explicitly confirmed that the pricing increase is due to President Trump’s newly imposed tariffs but claims “expected inflation” and “economic conditions” influenced their strategy.
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